Social media has evolved over the years. Some believe that social sites like Myspace and Facebook started the online revolution. With such an attraction to the internet, businesses are expanding their reach to grab customers online. It can be a daunting task so run your business and manage your social media platforms. The success of your online presence is based on the effectiveness of your social media marketing.
So, what happens when you’re not a social media expert? Or, you may not have the time to manage your social media platforms? It’s time to hire a social media manager. I know you may be apprehensive about placing this responsibility in the hands of a person you may not know. After all, this is your business that we’re discussing. Nevertheless, can you afford not to hire someone?
There’s a lot of money to be made online, do not leave coins on the table. Therefore, consider the following when you’re looking to hire a social media manager:
Do I have a budget for a social media manager? The duties and tasks associated with managing social media platforms are neverending. The software we use to schedule content, generate new content, create graphics, engage with your audience and more takes time. We both know that time is money.
Is my brand clear? The social media manager that you hire will use your brand to represent it online. The experience that you have set offline for your customers will be recreated online. Be sure that your brand is clear because it will become easier for your social media manager to create the “online face” of your company.
Note that social media takes time. Your manager will have to invest a lot of time and it will also take some time to see results. Be prepared to see results in about four to six months as your manager has to target your audience, build a community, and engage with them.
What should you look for in a social media manager?
- Find someone that thinks critically. Social media managers have to analyze a lot of information and they must be bold and daring. Anyone can write a facebook post or capture a picture. A great social media manager knows how to do it right.
- Be involved. You will have to translate the culture of your business a little. Your customers will need to know that you’re social. Perhaps you post your social media handles in your building. Offer a discount if your clients ‘Check In’ or tag themselves at your place of establishment.
- Do your research. You really want to hire someone that will genuinely care about your brand and the success of your business online. Request the social media handles of the person that you’re book. Assess their social media presence (not numbers). It’s quick to think a person will be a good fit if they have thousands of followers. NEWS FLASH: People buy followers! So, don’t get caught up in someone who looks like an online celebrity. You want a real person that will get the job done.
Are you or someone you know looking to hire a social media manager? Let me know if I’ve helped. Be sure to comment and share.