Many of you read my post earlier. If you didn’t here’s the link to that post.
Let’s clear this up before we go any further – yes, there are many things that we value. Yes, we have the right to value what we want.
Our children value what we value.
COLOR: WHITE/BLACK-LEGEND BLUE
RELEASE DATE: 12/20/14
Since Jordan’s shoe is in high demand, those with desires of purchasing the shoe must enter a raffle. Sounds simple, right? Not exactly. Thousands of people wake up early hours of the morning to line up at shoe stores across the country. I talked to a few people who stated they were in line at 5:00 am. Some consumers drove as far as 35 miles from their home to stand in line in hopes of getting a raffle ticket for Jordan’s shoe.
How is this a problem? A vast amount of people standing in line for a $200.00 may not even have that much in an investment account or saved for their child’s college fund. The same people standing in line didn’t attend their child’s open house night or PTA meeting. The same people standing in line didn’t (or wouldn’t) stand in line for hours to vote. The same people standing in line will purchase materialistic items of no value before they purchase a book (or something educational for their children).
If this isn’t bad enough, several fights have erupted and lives have been taken in order to own a pair of Jordan’s shoes. Watch the video clip below to see just what I’m talking about.
WHAT MUST WE DO?
1. Evaluate the value of things we purchase. After spending $200.00 on a pair of shoes, what’s the return on your investment? Walking in a nice shoe? There’s no value in that.
2. Evaluate your pockets. I’m not suggesting that we never spend money on things that we want. Who does not want to “treat” themselves once in a while? I sure do. But, if there’s a time that you really can’t afford something, don’t buy it. Nike and Michael Jordan are already rich. Why increase your debt to wear their product. NOTE: Having enough money in your pocket at the time does not mean you can afford what you want to buy. (This goes into financial education. Look for that post in the future).
3. Evaluate your priorities. If my family doesn’t have an emergency plan, should I purchase a $200.00 pair of shoes? If my bad debt is going through the roof, can I really afford a $200.00 pair of shoes? If I have not taken my children to the bookstore or library recently, should I be in line at 5:00 am for a pair of shoes? If I have not met my child’s teacher, should I be “booking” a “plug” to hold a pair of shoes for me?
Plug: a store employee that gets paid to hold a pair of shoes for a customer
We all want nice things, and we want our children to have the best. That, I understand. But, it’s shameful to value materialistic things more than we value our children’s education. Guess what? In a few months, Jordan will release another shoe. Your child will outgrow the shoes (or any clothes you purchase). Yet, their knowledge is something that will not get old. Knowledge is valuable – you will get a return on what you INVEST in your child’s education.
Have you witnessed a tussle over Jordan’s or anything else in stores? What are we teaching our children about values? Will you be in line to get the new Jordans?