You definitely know the importance of using social media effectively for your business. That’s why you’re reading this blog. Let’s focus on your posts. What are you saying to your audience? There should be a purpose each time you press the ‘Publish’ button. Too often, business owners do not think with their audience in mind. Social media platforms are for your followers and potential buyers.
There are millions of online users, and businesses are doing what they can to attract new customers. So, you must think about your message. What are you saying to your audience? Each post is another addition to your virtual story. Are you followers captured into the experience of your brand? Are you sharing information that makes people come back for more? Use these tips to tell the right story:
1. Be valuable. Do you deserve ‘LIKES’ and ‘SHARES’ when post something? Publish content that will draw in an audience. Post what they want to see and what they want to know. What makes you or your business worth sharing with others? Determine why people should invest their time and money in you. Posting your content should be fun. Something within you should jump when you’re creating your content. That’s how you know you’re sharing some goodness with the world!
2. Be clear. Before you start building social media platforms, be sure that you understand your brand in and out. If you were asked to describe your customer’s experience or share how you improve lives, you should be able to do it. Therefore, be clear in your message and what you post. All of your content should align with each other. Stick to the message and vision of your company.
3. Self-assess. Take a scroll along your posts and write down what you believe your message is saying. Are you giving hope, inspiration, life changes, selling a product, or just posting about your life? Find another person to do the same exercise. It will help you to have an outside opinion. Gather this information then adjust accordingly.
Remember that your social media platforms are not about you. We post to share and give information that truly helps people live better lives. Be of value and be clear about your brand. When you need to make changes, adjust accordingly. Leave a comment and let me know if this has helped you? I even want to know more about your business, so post a comment!