It feels like it was Friday just 20 minutes ago. Sunday is always here before you know it! I’m sure that we both can agree that Sunday is a day that we should plan for the upcoming week. Wash clothes, grocery shop, prepare meals for the week, and more. It’s also vital that you schedule your content for the week. Sketch out some time in your schedule to plan what you will post.
The content that you post is critical to your online marketing. Scheduling in advance is well worth it. Why?
Planning ahead helps you to be consistent. Believe it or not, your followers are watching how often you’re posting. They want to see if you’re real. Is your message the same everyday. Are you a brand that they can trust? Are you serious about your business?
Saves time. We never really know all that we will have to accomplish in a week. New things always come up. You don’t want to miss out on posting because life or business gets in the way. Scheduling your posts can help you have one less thing to do.
Out of sight, out of mind. Please believe that you’re not the only business posting online. If your content isn’t being delivered, you are no longer in the face of your audience. You want to stay in their site at all times. This relates back to point #1 – be consistent.
Measure your effectiveness. When you schedule, you have more posts going out. This helps you to determine what your audience wants. Analyze your insights. Measure your interaction. Determine which of your posts receive the most engagement.
Now, I want to hear from you. Do you schedule your content? How does it work for you? Are you thinking about scheduling your content? Let me know by leaving a comment!