Three hundred million people are using Instagram! Within that number are business owners. If you’re not activating the online power of social media for your business, you are missing out. Social media is not a place to lock up your accounts. Potential customers want to see who you are and what you have to offer.
Imagine being on Instagram and attempting to check out someone’s products/services. You finally find them on Instagram but you now have to request to follow the person. Who has time for that? Serious buyers are ready to give you their money! Why would you prolong the process?
I’ve heard some people say that they have private platforms to monitor who is following them. That’s crazy! There are many APPs to help you monitor who follows and unfollows you. One APP that I enjoy using is Crowdfire. When you decided to become a business owner, you automatically agreed to live a public life. If you want to be a secret and opt out of people anonymously viewing your content, social media is not for you. Life as a business owner may not be for you either.
After all, what’s the point of social media? You must be social. So social! Have you ever visited a private website? I didn’t think so. No one has a private web page because they want people to gather information about their products or services. Is your webpage private?
Benefits of operating a public Instagram account:
- Establish trust quickly
- Customer conversion – no one has time to wait for a request approval
- People can unfollow you right after their follow request is accepted
- You’re in business, the world needs access to you. Social media is not a guessing game
- You are not the only person in your industry. People will find someone else that they trust if they have to jump through hoops just to view your products
So, I encourage you to go public! Be social. Potential customers are looking for you. Allow them to find you. Don’t leave money on the table because you think it’s best o be private?
Leave a comment and let me know if you have a public account on Instagram! Be sure to follow me as well: @IAmTiffMarshall.