Social media outlets are popping up everywhere. New platforms are created everyday and it’s almost tough to keep up. So, how should you respond in the world of social media when there are so many to juggle?
Applications and social media platforms have made our lives fun and easier (I would like to think). We can access so much at the tap of a finger. Think about it, we can connect wit friends and neighbors or even classmates from 10 years ago. If you want to look lighter or increase the saturation of a photo, you can do so through an application (APP) or social media platform. I love to manage my tasks by using APPs and most of all, Google APPs are by my favorite when it comes to organizing documents and scheduling content. I love to connect with new people on different social media outlets.
Therefore, here’s what you should do when it comes down to juggling a lot of APPs and/or social media accounts:
- Use what works for your industry. You will need certain APPs based on your product or service. If you own a clothing boutique, I highly suggest that you build an Instagram and Pinterest account. I used to tutor so video tutorials worked well for me along with Facebook groups.
- Create to reserve. So, you don’t want to be on Snapchat right now because teens are not in your market. We don’t know how social media platforms will change. Remember Myspace? It was the most popular social media platform before Facebook. Look at how it changed. Reserve your spot by creating an account with your business name. You may not be the only ‘Fashion Diva Boutique.’ Your business may be (and should be) registered with your state, but that doesn’t stop someone from creating an account in your business name. This has been done intentionally and unintentionally.
- Delete what you don’t need. You will not like every APP. Read the reviews before download. Find out how much of the APP is free. Be aware of any trial usages that will begin to charge you. Too many APPS will cause your phone to move slowly or crash. Deleting the APP does not close your account.
Before I close, I also want to remind you to do a mid-week check of your social media platforms. It’s so important to analyze your content.